6 Ways to Research A Company Before Your Job Interview

Want to go into an interview feeling confident and ready? Follow these 6 steps to make a great first impression and fuel further questions:

  1. Visit the Company Website

This is the first place to start and the longest step in the process but it’ll give you a ton of information you can use for your interview answers!

It’s best to look beyond the basics of what that company offers, to who and how they make their money. You want to get a feel for the company culture too. This sort of information is usually found when you click on their ‘About us’ page. Reading through sections like this can really give you a feel for a company, their tone and re-emerging themes. Take notes and consider if their values are in line with yours.

Don’t forget to check out the company ‘Careers’ section either. Make sure you’re familiar with the job description you’re applying for and be aware of other positions they may be hiring for too.

  1. Search Google and Google News(google.com)

This quick step could give you some valuable information on recent company developments and press releases. Such knowledge will be impressive in an interview.

  1. Browse Social Media

If you missed it on Google News you should find it here! Twitter, Instagram, YouTube and Facebook are likely to provide you with the latest, most up-to-date information. Familiarising yourself with these sites will give you a feel for the company’s public image, informing you further about their culture and providing insights on what it might be like to work for them.

  1. Know Their Competitors

Head over to similarweb.com or on the LinkedIn company page, scroll down to the ‘Other Companies People Viewed’ section.  This will give you an idea of competitors in the industry and comparisons will help you understand the strengths and weaknesses of the company you are interviewing for.

  1. Use LinkedIn

Not only for the latest company news and researching competitors; LinkedIn will also enable you to search company employees and hiring managers.  Armed with this information you can establish what type of person the company likes to hire and whether employees in similar roles have the same skills as you. You could discover common ground with your interviewer which will help you build rapport during the interview process.

  1. Get an Interview Edge

Consider looking up the company on Glassdoor. Their Interview Questions and Reviews section has a goldmine of information for job seekers.  Try and get a sense for trending themes again but be mindful of disgruntled employees leaving reviews.

Assessing your knowledge and skills is an important part of the interview process but bottom line employees want to know if you’ll be a good fit for the position and the company – you’ll have this sussed if you’ve done your research.

Georgia Burbridge

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